Hello, we’re your new data strategy partner.
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We translate complex data into actionable, insights-driven stories.
Brand & audience
Who your customer really is, how to reach them, and whether it's working.
Segmentation · audience strategy · brand tracking · go-to-market
Products, services, & experiences
What people actually want, what they'll pay, and what matters most to them.
Innovation research · concept testing · conjoint · pricing
The future of your category
Where the category is headed, how big the opportunity is, and how to get there first.
Opportunity sizing · foresight · index development
Data operations
How to get the most out of your tools, partners, and budget — including the AI ones.
Research program design · partner management · AI tool integration
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Our clients come to us with questions and leave with decisions.
Every challenge is unique, so we always with the decision that needs to be made and build a tailored approach from there. But whether we're helping a brand enter a new market or uncover a hidden growth opportunity, our work follows a similar rhythm:
Sharpen the Question
Find the real tension hiding behind the brief and uncover hypotheses worth testing.
Source the Data
Assemble the evidence needed to answer the question, via existing or new datasets.
Make the Magic
Turn complexity into clarity, action, and momentum.
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Three things we believe
(and build every project around).
Right-sized.
Founder-led and senior from day one. You get the brains from the pitch on the project: big-name expectations without the giant-sized budget.
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Human in the loop.
AI makes research faster. It doesn't make it right. We use the tools where they accelerate, and stand accountable for what they get wrong.
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Built to travel.
Great stories make people take action. Every deliverable is designed to go from blackboard to boardroom.
“I’ve seen a lot of segmentations in my career, but this is by far the best one. Outstanding work.”
“I’ve seen a lot of segmentations in my career, but this is by far the best one. Outstanding work.”
“I’ve seen a lot of segmentations in my career, but this is by far the best one. Outstanding work.”
Get to know us
Giulia Gasperi
Data Whiz
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Passionate, Empathetic & Curious
Giulia brings 15 years of data-led consulting experience to D*M’s global agency and brand partners. For her, numbers are powerful tools for making a real difference. Leaders at R/GA, VF Corp, Netflix, and Marshall Group rely on her to turn complex data into insights that spark new growth, revive struggling businesses, and create award-winning work.
Giulia loves building and nurturing communities, whether she's supporting young talent, chairing global conferences, or offering free services to startups. Her work has shone on stages like EPIC, ESOMAR, and IIEX.
She's lived on four continents, speaks five languages, and is always on the hunt for the next great sci-fi book.
Her love language is to share an overwhelming amount of memes, fun facts and interesting resources with people she loves. For example, check out this great account celebrating out-of-copyright works!
Ashlinn Romagnoli
Chaos Wrangler
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Tenacious, Conscientious, & Light-Hearted
Name a type of project and Ashlinn has probably managed it. She spent the first years of her career bringing her drive and organizational skills to anything that needed doing, from opening coffee shops in NYC to managing hundreds of volunteers for Carnegie Hall to producing commercials. A chance meeting through her all-women motorcycle club introduced her to the world of brand strategy, where she’s spent the last decade managing projects for major global brands including Sony, Nike, Grey Goose, and Marshall. She eventually specialized in data projects and loves nothing more than watching the data magic unfold.
She has a masters in Sociology from the London School of Economics and remains a nerd to this day, reading any and everything she can get her hands on from the classics to sci-fi/fantasy to nonfiction. She is a cat person and apparently now also a baby person as she and her husband welcomed their sweet daughter into the world in February 2024.
She has strong opinions about most things, including the grammatical correctness of DataIsMagic.
Bring us your toughest question.
Let’s make magic together.